product challenge
Create a single SSO unified account where customers can manage their shop(s), their team's accesses and add-ons subscriptions.
sector
SaaS - e-commerce - B2B
key users
Merchants & their contractors (agencies, freelancrs)
date
Nov 2021 - Jan 2022
step by step design process
Diving into the existing discovery and designs
Defining the unified account's navigation
Diving into the add-ons buying customer journey
Interviewing merchants to fill-in discovery missing points
Testing the shop association's process with users and finding out where customers should access this unified account