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Gatling | Claryfing key marketing user journeys on the website

Gatling | Claryfing key marketing user journeys on the website

product challenge

Claryfing key marketing user journeys on the website to get deciders to subscribe or create an account

sector

Load testing software - B2B

key users

Developers and tech leaders

date

May 2022

Gatling marketing team wanted to improve the understanding of their offers, while also pushing to conversion, running a first test or creating an account. This prototype highlights the reviewed marketing journey and how it impacts key landing pages such as product and pricing.

Gatling marketing team wanted to improve the understanding of their offers, while also pushing to conversion, running a first test or creating an account. This prototype highlights the reviewed marketing journey and how it impacts key landing pages such as product and pricing.

I worked on navigation, structure and branding for this project. I have reviewed the existing branding to communicate on efficiency, reliability and technology which key elements of this software.

I worked on navigation, structure and branding for this project. I have reviewed the existing branding to communicate on efficiency, reliability and technology which key elements of this software.

step by step design process

step by step design process

step by step design process

  1. Describing target happy paths with key stakeholers by user type and identifying template updates

  1. Making an interactive mid-fi prototype to review the updated key journeys, content and navigation

  1. Trying out different branded homepages to better help convey the marketing message

  1. Designing simplified UI elements to communicate on the software's key features

  1. Crafting the website's key updated templates

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