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24s | Redesigning the app homepage for engagement

24s | Redesigning the app homepage for engagement

24s | Redesigning the app homepage for engagement

product challenge

Redesign the homepage experience in order to increase time spent, encourage users to revisit the app and reflect 24s' new brand identity

sector

e-commerce - luxury

key users

24s app users and new users

date

Jan - Mar 2021

The former app homepage had very few content, often pushing users to skip it altogether and browse by brand or category. We wanted to create an engaging homepage, valuing products and brands while using social media codes to optimize time spent and encourage users to browse, window-shop and revisit.

I created a prototype using motion design for our demo to key stakeholders, explaining our app homepage redesign roadmap. The app went live a few months later, incorporating several of the proposed templates.

The former app homepage had very few content, often pushing users to skip it altogether and browse by brand or category. We wanted to create an engaging homepage, valuing products and brands while using social media codes to optimize time spent and encourage users to browse, window-shop and revisit.

I created a prototype using motion design for our demo to key stakeholders, explaining our app homepage redesign roadmap. The app went live a few months later, incorporating several of the proposed templates.

The former app homepage had very few content, often pushing users to skip it altogether and browse by brand or category. We wanted to create an engaging homepage, valuing products and brands while using social media codes to optimize time spent and encourage users to browse, window-shop and revisit.

I created a prototype using motion design for our demo to key stakeholders, explaining our app homepage redesign roadmap. The app went live a few months later, incorporating several of the proposed templates.

step by step design process

  1. Identify target users and perform competitor analysis: blocks, templates and concepts

  1. Ideation workshop with PM, merchandising, art direction & communication stakeholders

  1. Ideas categorization, content breakdown & homepage weekly planning

  1. Prototyping, reviewing & testing

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