24s | Reworking the app's user account to simplify order history access

The new user account's homepage provides immediate access to key user information: their most recent order's status and delivery date.

Once viewing their order, two secondary actions draw the focus:

Tracking their order, as 24S is a marketplace and not always in charge of shipping packages.
Viewing the returns guide, as recollecting returns was still a major painpoint at that time and we didn't want to make it too visible. We have instead highlighted returns being free for a whole month.

The new user account's homepage provides immediate access to key user information: their most recent order's status and delivery date.

Once viewing their order, two secondary actions draw the focus:

Tracking their order, as 24S is a marketplace and not always in charge of shipping packages.
Viewing the returns guide, as recollecting returns was still a major painpoint at that time and we didn't want to make it too visible. We have instead highlighted returns being free for a whole month.

The new user account's homepage provides immediate access to key user information: their most recent order's status and delivery date.

Once viewing their order, two secondary actions draw the focus:

Tracking their order, as 24S is a marketplace and not always in charge of shipping packages.
Viewing the returns guide, as recollecting returns was still a major painpoint at that time and we didn't want to make it too visible. We have instead highlighted returns being free for a whole month.

step by step design process

Review the current experience's painpoints: users are lost between several actions and order history is hidden

Workshop with PM, customer service and tech team to prioritize essential user account actions